von Ruth Fend. Verbraucher tauschen sich im Internet zunehmend über die Qualität von Produkten aus. Unternehmen nutzen die Blogs, um die Wünsche ihrer Kunden zu erfahren.
Ein sehr interessanter Aufsatz von Ansgar Zerfaß, der auch Interessantes zum Thema Corporate Communication zu sagen hat: "Corporate Blogs - Einsatzmöglichkeiten und Herausforderungen".
This Nitro Marketing blog keeps you up to date with the launch of one of the most respectable online marketer's products: Mark Joyner's Extreme Business Makeover. This will be great!
Not what YOU might think... This is one of the most popular blogs in the US, made by a Microsoft employee (and with support from his company, I assume) and another "inventor". The main idea seems to be how good a blog can be used for marketing. Frightenin
Like I wrote earlier, it’s frustrating to learn a new language when you don’t get to use it straight away. So I’ve come up with 10 creative ways that will get you started today with making big money (or fame) with your newly acquired Ruby skills
TechMeme (formerly tech.memeorandum) is a site that bloggers and others check frequently for news. It is an entirely automated web service that looks at what bloggers are talking about, linking to,decides what is news sistss Memeorandum WeSmirch BallBug
The 100 Daily Must-Reads for Entrepreneurs Monday, July 23, 2007 at 7:23pm by admin These days, it seems that almost everyone has a blog, so it’s often hard to separate what’s really worth reading from what isn’t. 100 best sites
A company paper* Google published internally earlier this year and which I got hold of outlined some of Google’s big goals and directions for 2006. The list included several items, for example: * Google wants to have an improved infrastructure to m
Der hier gewählte Titel ist sowohl herausfordernd wie auch leichtsinnig. Denn der Anspruch setzt einiges an Vor- und Querdenken voraus: Was ist wissensmanagement-spezifisch? Kann es überhaupt KMU-spezifische Ansätze geben?
Einer der Paukenschläge im Bereich sog. “Business-Blogs”, Internetseiten also, die im Gegensatz zu ihrem Namen seltenst nachweislich Geschäfte machen, war das Fixing Blog der bekannten Dübelfirma Fischer.
Bisher war der Dienst für Käufer und Händler eine echt gute Alternative. Wenn ein Händler Paypal anbietet, zahle ich in der Regel damit. Ab dem 15.2 will der Betreiber aber endlich richtig Geld scheffeln, nicht nur mit den Guthaben Zinsen verdienen, s
Corporate Blogs wachsen zum Thema Web 2.0 - Die im September 2005 begonnene Liste der Top 100 ist beim im November-Update 2006 um 170 auf insgesamt über 540 aufgeführte Corporate Blogs gestiegen.
Dan Bricklin's blog entry about what makes the Long Tail work, why targeting your effort at selling to the Long Tail may not be a good idea, and what would make such targeting the right choice.
The Final Days of Google: It is going to be an inside job. Podcast[ google | larry page | sergey brin | start-ups | stock options ] Status: [OPEN] comments (88) | add a comment The Pulpit Poll When the business history books are written, which Internet c
WordPress Themes & WordPress Blog Design for Small Business. Michael D. PollockWe design powerful, easy-to-use web publishing platforms - sometimes known as blogs or content management systems - that make it easier for small business owners to connect wi
Techcrunch is reporting Demand Media bought Austin-based Pluck for $75MM cash. Frankly, I am fairly surprised. I first wrote about Pluck after sitting on a panel at the McCombs School of Business (UT @ Austin)
The following income streams (from a number of blogs) have helped me to earn a six figure income each year for the last three years from blogging. I’ve ranked them from highest to lowest.
The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests.
Martin Röll zu Gast in der Zentrale der Siemens AG in München, wo er sich mit Michael Rossa, Vice President Corporate Media bei Siemens, über das "Siemens Blog 100" Projekt unterhält
Here is a very good outline of what it means to move web 2.0 into the enterprise. The principles are drawn from the consumer web. Zia Zaman has translated them to the enterprise:
München, Dezember 2006 – Dr. Johannes Bruhn vom Kompetenz- Zentrum eLearning der Münchener Rückversicherungsgesellschaft AG, hält von Web 2.0 und Social Software wenig.
Worauf muss man bei Bloggern eigentlich achten, wenn man sie im Unternehmensumfeld einsetzt? Am 29. März treffen wir uns in Frankfurt/M. im Rahmen des Social Web Breakfast und diskutieren, wann und wie Unternehmen am besten externe Blogger einsetzen kön
Der Saftblog macht zu, nachdem er eine Abmahnung erhalten hat. Der Deutsche Olympische Sportbund e.V. moniert nach Angaben der Businessblogger Rufausbeutung, Urheberrechtsverletzung, Irreführung, Markenrechtsverletzung und anderes. Das Abmahnschreiben so
GSoC Student Application Deadline Extended Wednesday, 02 April 2008 Summer 2008 Credit: Luc Viatour The Google Summer of Code 2008 student application deadline has been extended to Monday, April 7, 2008. GSoC is a great way for talented student developer
An intriguing approach that I have recently seen on the rise is the usage of a virtual assistant. This article will look at a few of the current online personal assistant options.
@roxannedarling Bare Feet Studios LLC is a small, curious, tech-savvy company based in Honolulu, Hawaiʻi, owned by Roxanne Darling and Shane Robinson. We participate in and advise on New Media and the Social Web to connect people and solve problems.
IT|Redux identifies three major trends that are in play today and are expected to remain so over the coming years: Reduction, Interconnection and Delegation. This weblog is organized into categories and sub-categories that mirror this classification, foll
Guy Kawasaki, who is one of the best bloggers (and, of course, bestselling author) on business tactics, has a great post of prescriptive advice for people building Long Tail businesses. Here are three of his nine rules, which together make a key point: Lo
Dialog statt Monolog: Unternehmen, die auf Web 2.0-Anwendungen im Bereich des E-Commerce setzen, werden deutlich erfolgreicher sein als herkömmliche Online-Shops. Die kölner Internetagentur denkwerk prognostiziert durch Integration von User Generated Co
Y. Chen, F. Tsai, and K. Chan. DDDM '07: Proceedings of the 2007 international workshop on Domain driven data mining, page 55--60. New York, NY, USA, ACM Press, (2007)