SEO stands for “search engine optimization”. It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. Search Engine Optimization helps the website to gain high rankings in search engines and thus plays a crucial role in driving the targeted web traffic.
Y. Agrawal, R. Shanker, and V. Alluri. (2021)cite arxiv:2101.02051Comment: Appearing in Proceedings of the 43rd European Conference On Information Retrieval (ECIR) 2021.