The next big thing for the data management community is to give up central control and planning in order to gain scalability and robustness. Relational database systems have been the backbone of enterprise information management since the 1970s. The increase in enterprise information to levels beyond what traditional relational systems can effectively manage provides a generational challenge to enterprises. Drives toward maturing data management procedures and practices (via the CMM model) miss the point that the sheer volume of data is growing faster than current systems can manage - thereby ensuring that data management practitioners are likely to have more (not less!) difficulty maturing their practices.