%0 Journal Article %1 journals/mktsci/ChakrabortyH14 %A Chakraborty, Archishman %A Harbaugh, Rick %D 2014 %J Marketing Science %K dblp %N 3 %P 382-400 %T Persuasive Puffery. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci33.html#ChakrabortyH14 %V 33

@article{journals/mktsci/ChakrabortyH14, added-at = {2014-08-12T00:00:00.000+0200}, author = {Chakraborty, Archishman and Harbaugh, Rick}, biburl = {https://www.bibsonomy.org/bibtex/2c3ed0ba8022c7c8f21a606b88fefd0ee/dblp}, ee = {http://dx.doi.org/10.1287/mksc.2013.0826}, interhash = {b7d4597c9c957d1574e844f3043a32c2}, intrahash = {c3ed0ba8022c7c8f21a606b88fefd0ee}, journal = {Marketing Science}, keywords = {dblp}, number = 3, pages = {382-400}, timestamp = {2015-06-18T01:21:33.000+0200}, title = {Persuasive Puffery.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci33.html#ChakrabortyH14}, volume = 33, year = 2014 }