Establishing, developing and maintaining successful buyer-seller relationships
constitutes a critical strategic skill in the international travel
trade. After conceptualizing the importance of quality distributor-supplier
networks that make prepackaged tours possible, this study explores
the factors that influence suppliers commitment to the buyer. Commitment
is a essential part of successful buyer-supplier relationships and
this study provides support for a number of factors influencing supplier
commitment to maintaining stable relationships with wholesale buyers.
Namely, social bonds, trust, cooperation, communication, comparison
level of the alternatives, and performance satisfaction were found
to be significantly related to supplier commitment in this study
of small activity based tourism suppliers.
%0 Journal Article
%1 Crotts1998/4
%A Crotts, John C.
%A Aziz, Abdul
%A Raschid, Andrew
%D 1998/4
%J Tourism Management
%K Buyer-seller International relationships; trade travel
%N 2
%P 127-134
%T Antecedents of supplier's commitment to wholesale buyers in the international
travel trade
%V 19
%X Establishing, developing and maintaining successful buyer-seller relationships
constitutes a critical strategic skill in the international travel
trade. After conceptualizing the importance of quality distributor-supplier
networks that make prepackaged tours possible, this study explores
the factors that influence suppliers commitment to the buyer. Commitment
is a essential part of successful buyer-supplier relationships and
this study provides support for a number of factors influencing supplier
commitment to maintaining stable relationships with wholesale buyers.
Namely, social bonds, trust, cooperation, communication, comparison
level of the alternatives, and performance satisfaction were found
to be significantly related to supplier commitment in this study
of small activity based tourism suppliers.
@article{Crotts1998/4,
abstract = {Establishing, developing and maintaining successful buyer-seller relationships
constitutes a critical strategic skill in the international travel
trade. After conceptualizing the importance of quality distributor-supplier
networks that make prepackaged tours possible, this study explores
the factors that influence suppliers commitment to the buyer. Commitment
is a essential part of successful buyer-supplier relationships and
this study provides support for a number of factors influencing supplier
commitment to maintaining stable relationships with wholesale buyers.
Namely, social bonds, trust, cooperation, communication, comparison
level of the alternatives, and performance satisfaction were found
to be significantly related to supplier commitment in this study
of small activity based tourism suppliers.},
added-at = {2008-08-31T18:03:07.000+0200},
author = {Crotts, John C. and Aziz, Abdul and Raschid, Andrew},
biburl = {https://www.bibsonomy.org/bibtex/2d9b7c7d98ff4593390ac11f1c80c935b/jomiralb},
description = {Old biblio},
interhash = {1bd4c812b61098c7416673865dc46657},
intrahash = {d9b7c7d98ff4593390ac11f1c80c935b},
journal = {Tourism Management},
keywords = {Buyer-seller International relationships; trade travel},
number = 2,
owner = {oriol},
pages = {127-134},
timestamp = {2008-08-31T18:03:11.000+0200},
title = {Antecedents of supplier's commitment to wholesale buyers in the international
travel trade},
volume = 19,
year = {1998/4}
}