Abstract
The integration of mobile devices and applications has fueled the global growth of M-Commerce. Understanding customer needs has been critical in designing mobile information systems (IS) and remaining resilient against technological threats through upcoming market changes. We use customer focus theory and customer-centric IS framework to shape the theoretical-conceptual framework. Employing design science research (DSR) methodology, we synthesize the findings of a structured literature review with interviews and construct a set of design requirements and design principles. This forms the groundwork for crafting a model-based guideline for designing customer-centric M-Commerce. The model provides structured guidance on approaching the design of a customer-centric M-Commerce solution. The developed design artifact helps online retailers understand the key elements and considerations involved in creating an effective mobile commerce solution.
Users
Please
log in to take part in the discussion (add own reviews or comments).