%0 Book %1 GVK567841375 %A Guberman, Reuben %C Reading, Mass. %D 1981 %I Addison-Wesley %K Advertising Handbooks etc. manuals %T Handbook of retail promotion ideas %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+567841375&sourceid=fbw_bibsonomy %@ 0201027208

@book{GVK567841375, added-at = {2009-08-21T12:23:46.000+0200}, address = {Reading, Mass.}, author = {Guberman, {Reuben}}, biburl = {https://www.bibsonomy.org/bibtex/213f0366f01048fff6ed973afb2a3abd9/fbw_hannover}, interhash = {dc0d21b830b7cea2c1fdf20830a73fbf}, intrahash = {13f0366f01048fff6ed973afb2a3abd9}, isbn = {0201027208}, keywords = {Advertising Handbooks etc. manuals}, pagetotal = {XII, 258}, ppn_gvk = {567841375}, publisher = {Addison-Wesley}, timestamp = {2009-08-21T12:24:36.000+0200}, title = {Handbook of retail promotion ideas}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+567841375&sourceid=fbw_bibsonomy}, year = 1981 }