%0 Book %1 GVK025708171 %A Kotler, Philip %A Roberto, Eduardo L. %C Düsseldorf u.a. %D 1991 %E Hugo, Hubert %E Reineke, Ursel %I Econ-Verl. %K Marketingpolitik Marketingtheorie Nonprofit-Organisation Social_Marketing Sozialmarketing %T Social marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+025708171&sourceid=fbw_bibsonomy %@ 3430156467

@book{GVK025708171, added-at = {2009-08-21T09:49:34.000+0200}, address = {Düsseldorf [u.a.]}, author = {Kotler, {Philip} and Roberto, {Eduardo L.}}, biburl = {https://www.bibsonomy.org/bibtex/2fdb3c241b657ef23c73d7474f9f904e2/fbw_hannover}, editor = {Hugo, {Hubert} and Reineke, {Ursel}}, interhash = {00533073db69e128dce6e536be55f907}, intrahash = {fdb3c241b657ef23c73d7474f9f904e2}, isbn = {3430156467}, keywords = {Marketingpolitik Marketingtheorie Nonprofit-Organisation Social_Marketing Sozialmarketing}, pagetotal = {414}, ppn_gvk = {025708171}, publisher = {Econ-Verl.}, timestamp = {2009-08-21T09:53:26.000+0200}, title = {Social marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+025708171&sourceid=fbw_bibsonomy}, year = 1991 }