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%0 Book
%1 GVK352168102
%A Kotler, Philip
%C Upper Saddle River, NJ
%D 2003
%I Prentice Hall
%K Betriebswirtschaftslehre Management Marketing Marketingmanagement Marketingpolitik Marketingtheorie Theorie USA
%T A framework for marketing management
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+352168102&sourceid=fbw_bibsonomy
%7 2. ed
%@ 0131001175