%0 Book %1 GVK352168102 %A Kotler, Philip %C Upper Saddle River, NJ %D 2003 %I Prentice Hall %K Betriebswirtschaftslehre Management Marketing Marketingmanagement Marketingpolitik Marketingtheorie Theorie USA %T A framework for marketing management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+352168102&sourceid=fbw_bibsonomy %7 2. ed %@ 0131001175

@book{GVK352168102, added-at = {2009-08-21T12:12:59.000+0200}, address = {Upper Saddle River, NJ}, author = {Kotler, {Philip}}, biburl = {https://www.bibsonomy.org/bibtex/2bda9cc841afc3b0ded1f6a2d58b477a1/fbw_hannover}, edition = {2. ed}, interhash = {00e6b091fc9448dcbb551c721b3e3b4e}, intrahash = {bda9cc841afc3b0ded1f6a2d58b477a1}, isbn = {0131001175}, keywords = {Betriebswirtschaftslehre Management Marketing Marketingmanagement Marketingpolitik Marketingtheorie Theorie USA}, pagetotal = {XX, 363}, ppn_gvk = {352168102}, publisher = {Prentice Hall}, timestamp = {2009-08-21T12:13:07.000+0200}, title = {A framework for marketing management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+352168102&sourceid=fbw_bibsonomy}, year = 2003 }