%0 Book %1 GVK476041724 %A Kotler, Philip %A Keller, Kevin Lane %C Upper Saddle River, NJ %D 2006 %I Pearson/Prentice Hall %K Betriebswirtschaftslehre Management Marketing Marketingmanagement Marketingpolitik Marketingtheorie Theorie USA Unternehmensführung %T Marketing management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+476041724&sourceid=fbw_bibsonomy %7 12. ed. %@ 0131457578

@book{GVK476041724, added-at = {2009-08-21T12:18:06.000+0200}, address = {Upper Saddle River, NJ}, author = {Kotler, {Philip} and Keller, {Kevin Lane}}, biburl = {https://www.bibsonomy.org/bibtex/2fbd5789c5d27d4f12388c2d1938ee073/fbw_hannover}, edition = {12. ed.}, interhash = {05f6d13a007354c2fc8a5c4b53c50d97}, intrahash = {fbd5789c5d27d4f12388c2d1938ee073}, isbn = {0131457578}, keywords = {Betriebswirtschaftslehre Management Marketing Marketingmanagement Marketingpolitik Marketingtheorie Theorie USA Unternehmensführung}, pagetotal = {Getr. Zählung}, ppn_gvk = {476041724}, publisher = {Pearson/Prentice Hall}, timestamp = {2009-08-21T12:18:45.000+0200}, title = {Marketing management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+476041724&sourceid=fbw_bibsonomy}, year = 2006 }