%0 Journal Article %1 ugboajah_current_1987 %A Ugboajah, Frank O. %D 1987 %J Africa Media Review %K africa critical-administrative europe intellectual internalist mass-communication united-states %N 2 %P 1--17 %T Current Debates in the Field of Mass Communication Research: An African Viewpoint %V 1 %X This paper discusses the kind of mass communication research that is required in Africa. After a thorough review of the controversy between the adherents of the (American) administrative and (European) critical research schools, the author argues that as far as African mass communication research is concerned, the problem is not only that of conceptualization but also that of social research process and administration. The paper registers a general dissatisfaction with African social research based on foreign theoretical and methodological assumptions. It ends with a call for 'back to our roots', having outlined four major research agenda for African mass communication researchers.

@article{ugboajah_current_1987, abstract = {This paper discusses the kind of mass communication research that is required in Africa. After a thorough review of the controversy between the adherents of the (American) administrative and (European) critical research schools, the author argues that as far as African mass communication research is concerned, the problem is not only that of conceptualization but also that of social research process and administration. The paper registers a general dissatisfaction with African social research based on foreign theoretical and methodological assumptions. It ends with a call for 'back to our roots', having outlined four major research agenda for African mass communication researchers.}, added-at = {2019-08-29T01:56:31.000+0200}, author = {Ugboajah, Frank O.}, biburl = {https://www.bibsonomy.org/bibtex/299a7aa3573daa5779b394e94d93ed5ae/jpooley}, interhash = {0a3abd303e150603b9b008587f9bd64a}, intrahash = {99a7aa3573daa5779b394e94d93ed5ae}, journal = {Africa Media Review}, keywords = {africa critical-administrative europe intellectual internalist mass-communication united-states}, number = 2, pages = {1--17}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {Current {{Debates}} in the {{Field}} of {{Mass Communication Research}}: {{An African Viewpoint}}}, volume = 1, year = 1987 }