%0 Book %1 GVK021762449 %A Kotler, Philip %A Armstrong, Gary %C Englewood Cliffs, NJ %D 1987 %I Prentice-Hall %K Marketing %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021762449&sourceid=fbw_bibsonomy %@ 0135576121

@book{GVK021762449, added-at = {2009-08-21T09:46:50.000+0200}, address = {Englewood Cliffs, NJ}, author = {Kotler, {Philip} and Armstrong, {Gary}}, biburl = {https://www.bibsonomy.org/bibtex/2220a71547146e528922673fb7ceb9883/fbw_hannover}, interhash = {0bd3d660543d53db135e7a308397d527}, intrahash = {220a71547146e528922673fb7ceb9883}, isbn = {0135576121}, keywords = {Marketing}, pagetotal = {XXI, 595}, ppn_gvk = {021762449}, publisher = {Prentice-Hall}, subtitle = {an introduction}, timestamp = {2009-08-21T09:47:46.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021762449&sourceid=fbw_bibsonomy}, year = 1987 }