%0 Book %1 GVK359724906 %A Hawkins, Del I. %A Best, Roger J. %A Coney, Kenneth A. %B McGraw-Hill/Irwin series in marketing %C Boston, Mass. u.a. %D 2004 %E Koch, Eric C. %I McGraw-Hill/Irwin %K Case_studies Consumer_behavior Konsumentenverhalten Market_surveys Marketingpolitik Marktforschung Theorie USA United_States Verbraucherverhalten %T Consumer behavior %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+359724906&sourceid=fbw_bibsonomy %7 9. ed %@ 0072536861

@book{GVK359724906, added-at = {2009-08-21T12:12:59.000+0200}, address = {Boston, Mass. [u.a.]}, author = {Hawkins, {Del I.} and Best, {Roger J.} and Coney, {Kenneth A.}}, biburl = {https://www.bibsonomy.org/bibtex/28c14615a7866e3762396bfe277b6d47f/fbw_hannover}, edition = {9. ed}, editor = {Koch, {Eric C.}}, interhash = {0cf27d9d1014c550ca8dafc33782208a}, intrahash = {8c14615a7866e3762396bfe277b6d47f}, isbn = {0072536861}, keywords = {Case_studies Consumer_behavior Konsumentenverhalten Market_surveys Marketingpolitik Marktforschung Theorie USA United_States Verbraucherverhalten}, pagetotal = {XXVI, 790}, ppn_gvk = {359724906}, publisher = {McGraw-Hill/Irwin}, series = {McGraw-Hill/Irwin series in marketing}, subtitle = {building marketing strategy}, timestamp = {2009-08-21T12:13:48.000+0200}, title = {Consumer behavior}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+359724906&sourceid=fbw_bibsonomy}, year = 2004 }