%0 Book %1 GVK025763784 %A Kreilkamp, Edgar %B Marketing-Management %C Berlin u.a. %D 1987 %I de Gruyter %K Marketing Strategisches_Management Unternehmensführung %N 11 %T Strategisches Management und Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+025763784&sourceid=fbw_bibsonomy %@ 3110099527

@book{GVK025763784, added-at = {2009-08-21T09:49:34.000+0200}, address = {Berlin [u.a.]}, author = {Kreilkamp, {Edgar}}, biburl = {https://www.bibsonomy.org/bibtex/2aa71f157362ed3d3d6225b09d9dfe74c/fbw_hannover}, interhash = {0f577abe0883cfd55aeb65ec0c790023}, intrahash = {aa71f157362ed3d3d6225b09d9dfe74c}, isbn = {3110099527}, keywords = {Marketing Strategisches_Management Unternehmensführung}, number = 11, pagetotal = {XIII, 605}, ppn_gvk = {025763784}, publisher = {de Gruyter}, series = {Marketing-Management}, subtitle = {Markt- und Wettbewerbsanalyse, strategische Frühaufklärung, Portfolio-Management}, timestamp = {2009-08-21T09:53:35.000+0200}, title = {Strategisches Management und Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+025763784&sourceid=fbw_bibsonomy}, year = 1987 }