%0 Book %1 GVK377081671 %A Steffenhagen, Hartwig %B Kohlhammer Edition Marketing %C Stuttgart %D 2004 %I Kohlhammer %K Betriebswirtschaftslehre Deutschland Marketing Marketingtheorie Theorie %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+377081671&sourceid=fbw_bibsonomy %7 5., vollst. überarb. Aufl. %@ 3170181688

@book{GVK377081671, added-at = {2009-08-21T12:16:51.000+0200}, address = {Stuttgart}, author = {Steffenhagen, {Hartwig}}, biburl = {https://www.bibsonomy.org/bibtex/2f11e6f2a3b346ecb6527cbb72fcafdda/fbw_hannover}, edition = {5., vollst. überarb. Aufl.}, interhash = {0148b2b19f12a45505e0ee3cae8ee45f}, intrahash = {f11e6f2a3b346ecb6527cbb72fcafdda}, isbn = {3170181688}, keywords = {Betriebswirtschaftslehre Deutschland Marketing Marketingtheorie Theorie}, pagetotal = {302}, ppn_gvk = {377081671}, publisher = {Kohlhammer}, series = {Kohlhammer Edition Marketing}, subtitle = {eine Einführung}, timestamp = {2009-08-21T12:17:13.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+377081671&sourceid=fbw_bibsonomy}, year = 2004 }