%0 Book %1 GVK23210560X %A Busch, Rainer %A Dögl, Rudolf %A Unger, Fritz %B Gabler-Lehrbuch %C Wiesbaden %D 1997 %I Gabler %K Integriertes_Management Marketing %T Integriertes Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+23210560X&sourceid=fbw_bibsonomy %7 2., überarb. Aufl %@ 3409236643

@book{GVK23210560X, added-at = {2009-08-21T11:18:40.000+0200}, address = {Wiesbaden}, author = {Busch, {Rainer} and Dögl, {Rudolf} and Unger, {Fritz}}, biburl = {https://www.bibsonomy.org/bibtex/29348510a85e150e2d331bc6d9fe6178a/fbw_hannover}, edition = {2., überarb. Aufl}, interhash = {04bea3db9cbf0af5da1c84bb71d25b3f}, intrahash = {9348510a85e150e2d331bc6d9fe6178a}, isbn = {3409236643}, keywords = {Integriertes_Management Marketing}, pagetotal = {XVI, 704}, ppn_gvk = {23210560X}, publisher = {Gabler}, series = {Gabler-Lehrbuch}, subtitle = {Strategie, Organisation, Instrumente}, timestamp = {2009-08-21T11:20:16.000+0200}, title = {Integriertes Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+23210560X&sourceid=fbw_bibsonomy}, year = 1997 }