%0 Book %1 GVK506297934 %A Wiedmann, Klaus-Peter %A Hennigs, Nadine %A Hammersen, Marisa %B Schriftenreihe Marketing, Management %C Hannover %D 2005 %I Univ., Lehrstuhl Marketing & Management %K Customer_Relationship_Management Luftverkehr Marketing Rentabilität Welt Zielgruppe %T Profitabilitätsorientiertes Zielkundenmanagement in der Luftverkehrsbranche %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+506297934&sourceid=fbw_bibsonomy %@ 3932106903

@book{GVK506297934, added-at = {2009-08-21T12:21:08.000+0200}, address = {Hannover}, author = {Wiedmann, {Klaus-Peter} and Hennigs, {Nadine} and Hammersen, {Marisa}}, biburl = {https://www.bibsonomy.org/bibtex/270f20311e902f48bf5beedf43b89df30/fbw_hannover}, interhash = {1052ba698fca95e32638fb9d30024e87}, intrahash = {70f20311e902f48bf5beedf43b89df30}, isbn = {3932106903}, keywords = {Customer_Relationship_Management Luftverkehr Marketing Rentabilität Welt Zielgruppe}, pagetotal = {VI, 102}, ppn_gvk = {506297934}, publisher = {Univ., Lehrstuhl Marketing & Management}, series = {Schriftenreihe Marketing, Management}, subtitle = {eine theoretische und empirische Analyse}, timestamp = {2009-08-21T12:21:21.000+0200}, title = {Profitabilitätsorientiertes Zielkundenmanagement in der Luftverkehrsbranche}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+506297934&sourceid=fbw_bibsonomy}, year = 2005 }