%0 Journal Article %1 dafontegomez2020viral %A Dafonte-Gómez, Alberto %A Míguez-González, María-Isabel %A Corbacho-Valencia, Juan-Manuel %D 2020 %J Communication & Society %K Advertising, analysis, content emotions, media, social video viral %N 1 %P 107--120 %R 10.15581/003.33.1.107-120 %T Viral Dissemination of Content in Advertising: Emotional Factors to Reach Consumers %U https://revistas.unav.edu/index.php/communication-and-society/article/view/33448 %V 33

@article{dafontegomez2020viral, added-at = {2020-11-16T09:53:20.000+0100}, author = {Dafonte-Gómez, Alberto and Míguez-González, María-Isabel and Corbacho-Valencia, Juan-Manuel}, biburl = {https://www.bibsonomy.org/bibtex/29ea2e650cd4e642ff99b5db5b3e1bf83/albertodafonte}, copyright = {Copyright (c) Communication \& Society}, doi = {10.15581/003.33.1.107-120}, file = {Dafonte-Gómez et al. - 2020 - Viral Dissemination of Content in Advertising Emo.pdf:/Users/albertodafonte/Zotero/storage/2F8DRRW5/Dafonte-Gómez et al. - 2020 - Viral Dissemination of Content in Advertising Emo.pdf:application/pdf}, interhash = {0b6fa3dfe7d7b5642a9520ec129bf4b5}, intrahash = {9ea2e650cd4e642ff99b5db5b3e1bf83}, issn = {2386-7876}, journal = {Communication \& Society}, keywords = {Advertising, analysis, content emotions, media, social video viral}, language = {en}, month = jan, number = 1, pages = {107--120}, shorttitle = {Viral {Dissemination} of {Content} in {Advertising}}, timestamp = {2020-11-16T09:54:59.000+0100}, title = {Viral {Dissemination} of {Content} in {Advertising}: {Emotional} {Factors} to {Reach} {Consumers}}, url = {https://revistas.unav.edu/index.php/communication-and-society/article/view/33448}, urldate = {2020-01-17}, volume = 33, year = 2020 }