%0 Book %1 GVK214441601 %A Yeck, John D. %A Maguire, John T. %B McGraw-Hill Series in marketing and advertising %C New York u.a. %D 1961 %I McGraw-Hill %K imported %T Planning and creating better direct mail %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+214441601&sourceid=fbw_bibsonomy

@book{GVK214441601, added-at = {2009-08-21T12:35:02.000+0200}, address = {New York [u.a.]}, author = {Yeck, {John D.} and Maguire, {John T.}}, biburl = {https://www.bibsonomy.org/bibtex/2cd7f63cc9fe5bc81f9e51a86427da656/fbw_hannover}, interhash = {0e34aecfd50d9396032d94a270c94917}, intrahash = {cd7f63cc9fe5bc81f9e51a86427da656}, keywords = {imported}, pagetotal = {XII, 387}, ppn_gvk = {214441601}, publisher = {McGraw-Hill}, series = {McGraw-Hill Series in marketing and advertising}, timestamp = {2009-08-21T12:35:11.000+0200}, title = {Planning and creating better direct mail}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+214441601&sourceid=fbw_bibsonomy}, year = 1961 }