%0 Book %1 GVK307318672 %A Kotler, Philip %B The Prentice-Hall international series in marketing %C Upper Saddle River, NJ %D 2000 %I Prentice-Hall %K Marketing Unternehmensführung %T Marketing management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+307318672&sourceid=fbw_bibsonomy %7 Millennium ed. %@ 0130122173

@book{GVK307318672, added-at = {2009-08-21T11:25:58.000+0200}, address = {Upper Saddle River, NJ}, author = {Kotler, {Philip}}, biburl = {https://www.bibsonomy.org/bibtex/22c929d8c8c443f45baee10e8a7d291e6/fbw_hannover}, edition = {Millennium ed.}, interhash = {0ff46a849e771cae2625553ffcaa54ca}, intrahash = {2c929d8c8c443f45baee10e8a7d291e6}, isbn = {0130122173}, keywords = {Marketing Unternehmensführung}, pagetotal = {Getr. Zählung}, ppn_gvk = {307318672}, publisher = {Prentice-Hall}, series = {The Prentice-Hall international series in marketing}, subtitle = {[analysis, planning, implementation, and control]}, timestamp = {2009-08-21T11:26:44.000+0200}, title = {Marketing management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+307318672&sourceid=fbw_bibsonomy}, year = 2000 }