%0 Journal Article %1 JanAlsem1994 %A Alsem, Karel Jan %A Leeflang, Peter S. H. %D 1994 %J International Journal of Forecasting %K Intention survey %N 2 %P 327--337 %T Predicting advertising expenditures using intention surveys %U http://www.sciencedirect.com/science/article/B6V92-45MGSV6-1X/1/dac6b0168b8743ad202452c702ec34cb %V 10

@article{JanAlsem1994, added-at = {2008-04-22T15:17:45.000+0200}, author = {Alsem, Karel Jan and Leeflang, Peter S. H.}, biburl = {https://www.bibsonomy.org/bibtex/2c75fcbb1c6cc9b132f5350aff3f7afbc/smicha}, interhash = {1eeb4d60865b9aa2cfba919f64258f7d}, intrahash = {c75fcbb1c6cc9b132f5350aff3f7afbc}, journal = {International Journal of Forecasting}, keywords = {Intention survey}, month = Sep, number = 2, pages = {327--337}, timestamp = {2008-04-22T15:29:11.000+0200}, title = {Predicting advertising expenditures using intention surveys}, url = {http://www.sciencedirect.com/science/article/B6V92-45MGSV6-1X/1/dac6b0168b8743ad202452c702ec34cb}, volume = 10, year = 1994 }