%0 Conference Paper %1 conf/icis/SteinmannKB14 %A Steinmann, Sascha %A Kilian, Thomas %A Brylla, Daniel %B ICIS %D 2014 %E Myers, Michael D. %E Straub, Detmar W. %I Association for Information Systems %K dblp %T Experiencing Products Virtually: The Role of Vividness and Interactivity in Influencing Mental Imagery and User Reactions. %U http://dblp.uni-trier.de/db/conf/icis/icis2014.html#SteinmannKB14 %@ 978-0-615-15788-7

@inproceedings{conf/icis/SteinmannKB14, added-at = {2015-03-24T00:00:00.000+0100}, author = {Steinmann, Sascha and Kilian, Thomas and Brylla, Daniel}, biburl = {https://www.bibsonomy.org/bibtex/2e18f5eab2b2f4b1ed5942528ea54114f/dblp}, booktitle = {ICIS}, crossref = {conf/icis/2014}, editor = {Myers, Michael D. and Straub, Detmar W.}, ee = {http://aisel.aisnet.org/icis2014/proceedings/HumanBehavior/16}, interhash = {1f7239fdba282a9a5447d96b8a6cc00e}, intrahash = {e18f5eab2b2f4b1ed5942528ea54114f}, isbn = {978-0-615-15788-7}, keywords = {dblp}, publisher = {Association for Information Systems}, timestamp = {2015-04-28T12:59:58.000+0200}, title = {Experiencing Products Virtually: The Role of Vividness and Interactivity in Influencing Mental Imagery and User Reactions.}, url = {http://dblp.uni-trier.de/db/conf/icis/icis2014.html#SteinmannKB14}, year = 2014 }