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%0 Conference Paper
%1 conf/icde/ChaCYY14
%A Cha, Youngchul
%A Cho, Junghoo
%A Yuan, Jian
%A Yan, Tak W.
%B ICDE
%D 2014
%E Cruz, Isabel F.
%E Ferrari, Elena
%E Tao, Yufei
%E Bertino, Elisa
%E Trajcevski, Goce
%I IEEE Computer Society
%K dblp
%P 1156-1161
%T Exploration of the effect of Category Match Score in search advertising.
%U http://dblp.uni-trier.de/db/conf/icde/icde2014.html#ChaCYY14
%@ 978-1-4799-3480-5
@inproceedings{conf/icde/ChaCYY14,
added-at = {2023-03-24T00:00:00.000+0100},
author = {Cha, Youngchul and Cho, Junghoo and Yuan, Jian and Yan, Tak W.},
biburl = {https://www.bibsonomy.org/bibtex/26843cf17eaaf31176130f37f76fca769/dblp},
booktitle = {ICDE},
crossref = {conf/icde/2014},
editor = {Cruz, Isabel F. and Ferrari, Elena and Tao, Yufei and Bertino, Elisa and Trajcevski, Goce},
ee = {https://doi.ieeecomputersociety.org/10.1109/ICDE.2014.6816731},
interhash = {1fc683caf87d10c2d0bd8b0bf49db836},
intrahash = {6843cf17eaaf31176130f37f76fca769},
isbn = {978-1-4799-3480-5},
keywords = {dblp},
pages = {1156-1161},
publisher = {IEEE Computer Society},
timestamp = {2024-04-09T11:25:22.000+0200},
title = {Exploration of the effect of Category Match Score in search advertising.},
url = {http://dblp.uni-trier.de/db/conf/icde/icde2014.html#ChaCYY14},
year = 2014
}