%0 Book %1 GVK021926034 %A Kotler, Philip %C Englewood Cliffs, NJ %D 1976 %I Prentice-Hall %K imported %T Marketing management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021926034&sourceid=fbw_bibsonomy %7 3. ed. %@ 0135579678

@book{GVK021926034, added-at = {2009-08-21T12:30:14.000+0200}, address = {Englewood Cliffs, NJ}, author = {Kotler, {Philip}}, biburl = {https://www.bibsonomy.org/bibtex/204b07074bf3dc7c8886b01ad42165d5f/fbw_hannover}, edition = {3. ed.}, interhash = {22f3240dc11bcb97ea86a04c09c40c4f}, intrahash = {04b07074bf3dc7c8886b01ad42165d5f}, isbn = {0135579678}, keywords = {imported}, pagetotal = {XI, 529}, ppn_gvk = {021926034}, publisher = {Prentice-Hall}, subtitle = {Analysis, planning and control}, timestamp = {2009-08-21T12:30:15.000+0200}, title = {Marketing management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021926034&sourceid=fbw_bibsonomy}, year = 1976 }