%0 Book %1 GVK197834833 %A Myers, James H. %C Chicago, Ill. %D 1996 %I American Marketing Assoc. %K Marketing Marketingstrategie Marktsegmentierung %T Segmentation and positioning for strategic marketing decisions %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+197834833&sourceid=fbw_bibsonomy %@ 0877572593

@book{GVK197834833, added-at = {2009-08-21T10:31:17.000+0200}, address = {Chicago, Ill.}, author = {Myers, {James H.}}, biburl = {https://www.bibsonomy.org/bibtex/253f6da6e92c20e764ecc2f22859b777e/fbw_hannover}, interhash = {236fb1b2af1b7f58ff9e9790c2ad4597}, intrahash = {53f6da6e92c20e764ecc2f22859b777e}, isbn = {0877572593}, keywords = {Marketing Marketingstrategie Marktsegmentierung}, pagetotal = {XIII, 358}, ppn_gvk = {197834833}, publisher = {American Marketing Assoc.}, timestamp = {2009-08-21T10:32:24.000+0200}, title = {Segmentation and positioning for strategic marketing decisions}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+197834833&sourceid=fbw_bibsonomy}, year = 1996 }