%0 Journal Article %1 journals/mktsci/MatosFB18 %A de Matos, Miguel Godinho %A Ferreira, Pedro %A Belo, Rodrigo %D 2018 %J Marketing Science %K dblp %N 5 %P 793-811 %T Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci37.html#MatosFB18 %V 37

@article{journals/mktsci/MatosFB18, added-at = {2018-12-01T00:00:00.000+0100}, author = {de Matos, Miguel Godinho and Ferreira, Pedro and Belo, Rodrigo}, biburl = {https://www.bibsonomy.org/bibtex/2b01b6f8c194d907fab835dc100299b80/dblp}, ee = {https://doi.org/10.1287/mksc.2018.1099}, interhash = {272706f9b3dcbf2d09eda64aa5746897}, intrahash = {b01b6f8c194d907fab835dc100299b80}, journal = {Marketing Science}, keywords = {dblp}, number = 5, pages = {793-811}, timestamp = {2018-12-04T11:40:10.000+0100}, title = {Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci37.html#MatosFB18}, volume = 37, year = 2018 }