%0 Journal Article %1 Chesbrough:27.April2007 %A Chesbrough, Henry W. %D 27. April 2007 %J MIT Sloan Management Review Business Insight %K imported %T Why Bad Things Happen To Good Technology %U http://sloanreview.mit.edu/wsj/insight/innovation/2007/04/27/index.php?p=1 %X In most companies, innovation is the responsibility of the technical side of the organization. The research and development staff is supposed to come up with the cool new technologies, and the rest of the company takes them to market. But that model doesn't assure success, as the recent history of innovation shows. Betamax lost out to VHS. Macintosh, to a lesser degree, lost out to Windows. We still use color-TV standards from the 1940s, despite many initiatives to improve picture quality. Put simply, bad things can happen to good technology. And much of what can happen is due to the business model the company uses to commercialize the technology. This is the next wave in innovation: to innovate the business model that commercializes promising new ideas and technologies. Doing so is, for the most part, a simple process of trial and error. But at most companies it also requires the removal of some barriers to such innovation.

@article{Chesbrough:27.April2007, abstract = {In most companies, innovation is the responsibility of the technical side of the organization. The research and development staff is supposed to come up with the cool new technologies, and the rest of the company takes them to market. But that model doesn't assure success, as the recent history of innovation shows. Betamax lost out to VHS. Macintosh, to a lesser degree, lost out to Windows. We still use color-TV standards from the 1940s, despite many initiatives to improve picture quality. Put simply, bad things can happen to good technology. And much of what can happen is due to the business model the company uses to commercialize the technology. This is the next wave in innovation: to innovate the business model that commercializes promising new ideas and technologies. Doing so is, for the most part, a simple process of trial and error. But at most companies it also requires the removal of some barriers to such innovation.}, added-at = {2007-08-01T16:55:59.000+0200}, author = {Chesbrough, Henry W.}, biburl = {https://www.bibsonomy.org/bibtex/2bd6f00eb46f5ee7d3fcd6b36fa6d7958/luise_k}, description = {Open Innovation}, interhash = {2b8cb563580c796da0d1e1cada10103b}, intrahash = {bd6f00eb46f5ee7d3fcd6b36fa6d7958}, journal = {MIT Sloan Management Review Business Insight}, keywords = {imported}, timestamp = {2007-08-01T16:56:01.000+0200}, title = {Why Bad Things Happen To Good Technology}, url = {http://sloanreview.mit.edu/wsj/insight/innovation/2007/04/27/index.php?p=1}, year = {27. April 2007} }