%0 Book %1 GVK328007870 %A Sargeant, Adrian %A West, Douglas C. %C Oxford u.a. %D 2001 %I Oxford Univ. Press %K Direct_marketing Direktmarketing Interactive_marketing Marketing %T Direct and interactive marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+328007870&sourceid=fbw_bibsonomy %@ 0198782535

@book{GVK328007870, added-at = {2009-08-21T11:32:45.000+0200}, address = {Oxford [u.a.]}, author = {Sargeant, {Adrian} and West, {Douglas C.}}, biburl = {https://www.bibsonomy.org/bibtex/29a9c82d972ddd6831554ef31df656f54/fbw_hannover}, interhash = {2e45ff8de0217504b0a58b0ab5e93303}, intrahash = {9a9c82d972ddd6831554ef31df656f54}, isbn = {0198782535}, keywords = {Direct_marketing Direktmarketing Interactive_marketing Marketing}, pagetotal = {XXIII, 460}, ppn_gvk = {328007870}, publisher = {Oxford Univ. Press}, timestamp = {2009-08-21T11:33:19.000+0200}, title = {Direct and interactive marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+328007870&sourceid=fbw_bibsonomy}, year = 2001 }