%0 Journal Article %1 journals/intr/DongCLF18 %A Dong, Xuebing %A Chang, Ya Ping %A Liang, Shichang %A Fan, Xiaojun %D 2018 %J Internet Res. %K dblp %N 4 %P 946-964 %T How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media. %U http://dblp.uni-trier.de/db/journals/intr/intr28.html#DongCLF18 %V 28

@article{journals/intr/DongCLF18, added-at = {2020-03-04T00:00:00.000+0100}, author = {Dong, Xuebing and Chang, Ya Ping and Liang, Shichang and Fan, Xiaojun}, biburl = {https://www.bibsonomy.org/bibtex/240142929a9ede8590a54f833a0b6ec94/dblp}, ee = {https://doi.org/10.1108/IntR-08-2017-0298}, interhash = {3081cdf93f99757d1f50d52e8cb71282}, intrahash = {40142929a9ede8590a54f833a0b6ec94}, journal = {Internet Res.}, keywords = {dblp}, number = 4, pages = {946-964}, timestamp = {2020-03-05T11:46:52.000+0100}, title = {How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media.}, url = {http://dblp.uni-trier.de/db/journals/intr/intr28.html#DongCLF18}, volume = 28, year = 2018 }