%0 Book %1 GVK521729939 %A Shimp, Terence A. %C Mason, OH %D 2007 %I Thomson/South-Western %K Advertising Communication_in_marketing Integriertes_Management Kommunikation Marketing Sales_promotion %T Inegrated marketing communications in advertising and promotion %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+521729939&sourceid=fbw_bibsonomy %7 7. ed., internat. student ed. %@ 0324408080

@book{GVK521729939, added-at = {2009-08-21T12:22:28.000+0200}, address = {Mason, OH}, author = {Shimp, {Terence A.}}, biburl = {https://www.bibsonomy.org/bibtex/209afb607cb9c5fbb0d0b0d348f2820f2/fbw_hannover}, edition = {7. ed., internat. student ed.}, interhash = {132062164e87cec448ba0d00d026b4ca}, intrahash = {09afb607cb9c5fbb0d0b0d348f2820f2}, isbn = {0324408080}, keywords = {Advertising Communication_in_marketing Integriertes_Management Kommunikation Marketing Sales_promotion}, pagetotal = {XXII, 629}, ppn_gvk = {521729939}, publisher = {Thomson/South-Western}, timestamp = {2009-08-21T12:22:46.000+0200}, title = {Inegrated marketing communications in advertising and promotion}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+521729939&sourceid=fbw_bibsonomy}, year = 2007 }