%0 Book %1 GVK584022166 %A Jacob, Frank %B Kohlhammer-Edition Marketing %C Stuttgart %D 2009 %I Kohlhammer %K Marketing Marktforschung Theorie %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+584022166&sourceid=fbw_bibsonomy %@ 978-3-17-020705-9

@book{GVK584022166, added-at = {2009-08-21T12:25:16.000+0200}, address = {Stuttgart}, author = {Jacob, {Frank}}, biburl = {https://www.bibsonomy.org/bibtex/20cac914b8b9bc0c9324a90ebf695905d/fbw_hannover}, interhash = {356c28ae7c14371d0b712d8b674a7246}, intrahash = {0cac914b8b9bc0c9324a90ebf695905d}, isbn = {978-3-17-020705-9}, keywords = {Marketing Marktforschung Theorie}, pagetotal = {224}, ppn_gvk = {584022166}, publisher = {Kohlhammer}, series = {Kohlhammer-Edition Marketing}, subtitle = {eine Einführung für das Master-Studium}, timestamp = {2009-08-21T12:26:21.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+584022166&sourceid=fbw_bibsonomy}, year = 2009 }