%0 Journal Article %1 journals/jors/ChenD15 %A Chen, Jenyi %A Dimitrov, Stanko %D 2015 %J J. Oper. Res. Soc. %K dblp %N 8 %P 1237-1249 %T National and store brand advertising strategies. %U http://dblp.uni-trier.de/db/journals/jors/jors66.html#ChenD15 %V 66

@article{journals/jors/ChenD15, added-at = {2020-10-26T00:00:00.000+0100}, author = {Chen, Jenyi and Dimitrov, Stanko}, biburl = {https://www.bibsonomy.org/bibtex/2d742311342afe8e8502a9e7da8b0eb4d/dblp}, ee = {https://doi.org/10.1057/jors.2014.20}, interhash = {3a63a167f421fd6b33128241ca309dc7}, intrahash = {d742311342afe8e8502a9e7da8b0eb4d}, journal = {J. Oper. Res. Soc.}, keywords = {dblp}, number = 8, pages = {1237-1249}, timestamp = {2020-10-27T11:58:26.000+0100}, title = {National and store brand advertising strategies.}, url = {http://dblp.uni-trier.de/db/journals/jors/jors66.html#ChenD15}, volume = 66, year = 2015 }