%0 Journal Article %1 journals/chb/YuH22 %A Yu, Na %A Huang, Yi-Ting %D 2022 %J Comput. Hum. Behav. %K dblp %P 106991 %T Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention. %U http://dblp.uni-trier.de/db/journals/chb/chb126.html#YuH22 %V 126

@article{journals/chb/YuH22, added-at = {2022-01-03T00:00:00.000+0100}, author = {Yu, Na and Huang, Yi-Ting}, biburl = {https://www.bibsonomy.org/bibtex/273c5e6192e2c57cef7f7e64672bf6684/dblp}, ee = {https://doi.org/10.1016/j.chb.2021.106991}, interhash = {3a9e9e5dd470af86512f9e08c16489a0}, intrahash = {73c5e6192e2c57cef7f7e64672bf6684}, journal = {Comput. Hum. Behav.}, keywords = {dblp}, pages = 106991, timestamp = {2024-04-09T05:13:40.000+0200}, title = {Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention.}, url = {http://dblp.uni-trier.de/db/journals/chb/chb126.html#YuH22}, volume = 126, year = 2022 }