%0 Conference Paper %1 conf/whiceb/YinBW16 %A Yin, Cheng-Yue %A Bi, Nan %A Wan, Ying %B WHICEB %D 2016 %I Association for Information Systems %K dblp %P 39 %T Narcissistic Consumers' Response to Self-focused Appeal Online Advertising: Evidence from Chinese Gen Y. %U http://dblp.uni-trier.de/db/conf/whiceb/whiceb2016.html#YinBW16

@inproceedings{conf/whiceb/YinBW16, added-at = {2016-11-09T00:00:00.000+0100}, author = {Yin, Cheng-Yue and Bi, Nan and Wan, Ying}, biburl = {https://www.bibsonomy.org/bibtex/290bd9990fc729121992b03a128e97dc5/dblp}, booktitle = {WHICEB}, crossref = {conf/whiceb/2016}, ee = {http://aisel.aisnet.org/whiceb2016/39}, interhash = {404b9fb23e1f33a24aefee65cc4ea8fb}, intrahash = {90bd9990fc729121992b03a128e97dc5}, keywords = {dblp}, pages = 39, publisher = {Association for Information Systems}, timestamp = {2016-11-10T11:35:38.000+0100}, title = {Narcissistic Consumers' Response to Self-focused Appeal Online Advertising: Evidence from Chinese Gen Y.}, url = {http://dblp.uni-trier.de/db/conf/whiceb/whiceb2016.html#YinBW16}, year = 2016 }