%0 Conference Paper %1 conf/whiceb/ChenM17 %A Chen, Guoping %A Mei, Fang %B WHICEB %D 2017 %I Association for Information Systems %K dblp %P 12 %T Research on the Willingness to Accept Mobile Internet Advertising Based on Customer Perception - A Case of College Students. %U http://dblp.uni-trier.de/db/conf/whiceb/whiceb2017.html#ChenM17

@inproceedings{conf/whiceb/ChenM17, added-at = {2017-08-22T00:00:00.000+0200}, author = {Chen, Guoping and Mei, Fang}, biburl = {https://www.bibsonomy.org/bibtex/243b43ebea71cb9e0f6a2abb616385cea/dblp}, booktitle = {WHICEB}, crossref = {conf/whiceb/2017}, ee = {http://aisel.aisnet.org/whiceb2017/12}, interhash = {434e713a8900e2b74124994a14b0e337}, intrahash = {43b43ebea71cb9e0f6a2abb616385cea}, keywords = {dblp}, pages = 12, publisher = {Association for Information Systems}, timestamp = {2017-08-23T11:37:42.000+0200}, title = {Research on the Willingness to Accept Mobile Internet Advertising Based on Customer Perception - A Case of College Students.}, url = {http://dblp.uni-trier.de/db/conf/whiceb/whiceb2017.html#ChenM17}, year = 2017 }