%0 Book %1 GVK114363714 %A Hisrich, Robert D. %B Macmillan series in college marketing %C New York, NY u.a. %D 1991 %E Peters, Michael P. %I Macmillan %K Marketing Neues_Produkt Produktplanung %T Marketing decisions for new and mature products %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+114363714&sourceid=fbw_bibsonomy %7 2. ed %@ 0675206472

@book{GVK114363714, added-at = {2009-08-21T09:59:23.000+0200}, address = {New York, NY [u.a.]}, author = {Hisrich, {Robert D.}}, biburl = {https://www.bibsonomy.org/bibtex/2c4e3e4963ad03572d760a16a496b0da1/fbw_hannover}, edition = {2. ed}, editor = {Peters, {Michael P.}}, interhash = {45929914cca87caaac0981f27e722b35}, intrahash = {c4e3e4963ad03572d760a16a496b0da1}, isbn = {0675206472}, keywords = {Marketing Neues_Produkt Produktplanung}, pagetotal = {XIV, 516}, ppn_gvk = {114363714}, publisher = {Macmillan}, series = {Macmillan series in college marketing}, timestamp = {2009-08-21T09:59:55.000+0200}, title = {Marketing decisions for new and mature products}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+114363714&sourceid=fbw_bibsonomy}, year = 1991 }