Abstract
The authors considered two principles of simulation design (simple
rules and smart algorithms) and three essential attributes (choice
of industries, employer-employee relationships, and real markets
for products and participant services) for strategic management business
simulations. They applied these considerations and a constructivist
approach to develop a computer-assisted simulation, using it to investigate
the concurrent and predictive relationships of market share and production
experience on profitability. The authors found that the relationships
are (a) as expected and stronger than those reported in an earlier
study using a simulation of a more conventional design and (b) more
consistent with a well-known series of field studies. They suggest
that computer-assisted simulations developed through a constructivist
approach may be used to advance the discipline of strategic management.
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