%0 Conference Paper %1 conf/socpros/ManikGJ11 %A Manik, Prerna %A Gupta, Anshu %A Jha, P. C. %B SocProS (2) %D 2011 %E Deep, Kusum %E Nagar, Atulya %E Pant, Millie %E Bansal, Jagdish Chand %I Springer %K dblp %P 979-991 %T Differential Evolution Approach to Promotional Effort Allocation in Segmented Market for Multi-period Promotion Strategies in a Planning Horizon Incorporating Repeat Purchase. %U http://dblp.uni-trier.de/db/conf/socpros/socpros2011-2.html#ManikGJ11 %V 131 %@ 978-81-322-0490-9

@inproceedings{conf/socpros/ManikGJ11, added-at = {2023-09-30T00:00:00.000+0200}, author = {Manik, Prerna and Gupta, Anshu and Jha, P. C.}, biburl = {https://www.bibsonomy.org/bibtex/25aef9cba38d610b3e950a28957674a81/dblp}, booktitle = {SocProS (2)}, crossref = {conf/socpros/2011-2}, editor = {Deep, Kusum and Nagar, Atulya and Pant, Millie and Bansal, Jagdish Chand}, ee = {https://doi.org/10.1007/978-81-322-0491-6_90}, interhash = {54721aa0655e81cbeb0db53561269287}, intrahash = {5aef9cba38d610b3e950a28957674a81}, isbn = {978-81-322-0490-9}, keywords = {dblp}, pages = {979-991}, publisher = {Springer}, series = {Advances in Intelligent and Soft Computing}, timestamp = {2024-04-10T17:33:59.000+0200}, title = {Differential Evolution Approach to Promotional Effort Allocation in Segmented Market for Multi-period Promotion Strategies in a Planning Horizon Incorporating Repeat Purchase.}, url = {http://dblp.uni-trier.de/db/conf/socpros/socpros2011-2.html#ManikGJ11}, volume = 131, year = 2011 }