%0 Book %1 GVK320336859 %A Olbrich, Rainer %C Berlin u.a. %D 2001 %I Springer %K Betriebswirtschaftslehre Deutschland Marketing Marketingtheorie Theorie %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+320336859&sourceid=fbw_bibsonomy %@ 3540678816

@book{GVK320336859, added-at = {2009-08-21T11:30:37.000+0200}, address = {Berlin [u.a.]}, author = {Olbrich, {Rainer}}, biburl = {https://www.bibsonomy.org/bibtex/228076f0113dd0bc54b21f7ab0ed8d969/fbw_hannover}, interhash = {5767e653d3fa4d8b3f306980c1840d71}, intrahash = {28076f0113dd0bc54b21f7ab0ed8d969}, isbn = {3540678816}, keywords = {Betriebswirtschaftslehre Deutschland Marketing Marketingtheorie Theorie}, pagetotal = {XVIII, 307}, ppn_gvk = {320336859}, publisher = {Springer}, subtitle = {eine Einführung in die marktorientierte Unternehmensführung}, timestamp = {2009-08-21T11:31:09.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+320336859&sourceid=fbw_bibsonomy}, year = 2001 }