%0 Conference Paper %1 conf/icibe/Wang23 %A Wang, Ruihan %B ICIBE %D 2023 %I ACM %K dblp %P 32-39 %T The Effect of Secondary communication on Impulsive Purchase Intention of Celebrity Endorsers Participating in Live-streaming. %U http://dblp.uni-trier.de/db/conf/icibe/icibe2023.html#Wang23

@inproceedings{conf/icibe/Wang23, added-at = {2023-12-31T00:00:00.000+0100}, author = {Wang, Ruihan}, biburl = {https://www.bibsonomy.org/bibtex/20fe0c82d35a329ad53750f50cb5b0751/dblp}, booktitle = {ICIBE}, crossref = {conf/icibe/2023}, ee = {https://doi.org/10.1145/3629378.3629380}, interhash = {57c4dffced7a87408e979b151a40cfa6}, intrahash = {0fe0c82d35a329ad53750f50cb5b0751}, keywords = {dblp}, pages = {32-39}, publisher = {ACM}, timestamp = {2024-04-09T12:30:08.000+0200}, title = {The Effect of Secondary communication on Impulsive Purchase Intention of Celebrity Endorsers Participating in Live-streaming.}, url = {http://dblp.uni-trier.de/db/conf/icibe/icibe2023.html#Wang23}, year = 2023 }