%0 Book %1 GVK562153829 %A Kerin, Roger A. %A Hartley, Steven William %A Rudelius, William %B McGraw-Hill Irwin series in marketing %C Boston, Mass. u.a. %D 2009 %I McGraw-Hill Irwin %K Marketing Marketingpolitik %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+562153829&sourceid=fbw_bibsonomy %7 9. ed. %@ 0077265890

@book{GVK562153829, added-at = {2009-08-21T12:23:46.000+0200}, address = {Boston, Mass. [u.a.]}, author = {Kerin, {Roger A.} and Hartley, {Steven William} and Rudelius, {William}}, biburl = {https://www.bibsonomy.org/bibtex/216937e666e15465f4bd19329c41408eb/fbw_hannover}, edition = {9. ed.}, interhash = {5fad4e2d6e35d313a39fac64366c9c99}, intrahash = {16937e666e15465f4bd19329c41408eb}, isbn = {0077265890}, keywords = {Marketing Marketingpolitik}, pagetotal = {XLVII, 742}, ppn_gvk = {562153829}, publisher = {McGraw-Hill Irwin}, series = {McGraw-Hill Irwin series in marketing}, timestamp = {2009-08-21T12:24:30.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+562153829&sourceid=fbw_bibsonomy}, year = 2009 }