%0 Book %1 GVK505174049 %C Thousand Oaks, Calif. u.a. %D 2006 %E Grover, Rajiv %I Sage Publ. %K Marketing_research Marketingforschung Marktforschung %T The handbook of marketing research %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+505174049&sourceid=fbw_bibsonomy %@ 141290997X

@book{GVK505174049, added-at = {2009-08-21T12:21:08.000+0200}, address = {Thousand Oaks, Calif. [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/2987d7ba608d5b5eb06a6d42880cda345/fbw_hannover}, editor = {Grover, {Rajiv}}, interhash = {60a0a19355407095e2e73990f2f8f3a9}, intrahash = {987d7ba608d5b5eb06a6d42880cda345}, isbn = {141290997X}, keywords = {Marketing_research Marketingforschung Marktforschung}, pagetotal = {XI, 705}, ppn_gvk = {505174049}, publisher = {Sage Publ.}, subtitle = {uses, misuses, and future advances}, timestamp = {2009-08-21T12:21:16.000+0200}, title = {The handbook of marketing research}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+505174049&sourceid=fbw_bibsonomy}, year = 2006 }