%0 Book %1 GVK237632543 %A Dudenhöffer, Ferdinand %C Düsseldorf u.a. %D 1998 %I Econ-Verl. %K Handelssystem Marke Marketing Strategisches_Management %T Abschied vom Massenmarketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+237632543&sourceid=fbw_bibsonomy %@ 3430122325

@book{GVK237632543, added-at = {2009-08-21T11:18:40.000+0200}, address = {Düsseldorf [u.a.]}, author = {Dudenhöffer, {Ferdinand}}, biburl = {https://www.bibsonomy.org/bibtex/2d1fa48eb686887257725ad5911de3c05/fbw_hannover}, interhash = {6285d42a034ed7d52fd1c51b27c28ace}, intrahash = {d1fa48eb686887257725ad5911de3c05}, isbn = {3430122325}, keywords = {Handelssystem Marke Marketing Strategisches_Management}, pagetotal = {287}, ppn_gvk = {237632543}, publisher = {Econ-Verl.}, subtitle = {Systemmarken und Beziehungen erobern Märkte}, timestamp = {2009-08-21T11:21:19.000+0200}, title = {Abschied vom Massenmarketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+237632543&sourceid=fbw_bibsonomy}, year = 1998 }