A Quadratic Knapsack Model for Optimizing the Media Mix of a Promotional Campaign.
U. Pferschy, J. Schauer, and G. Maier. ICORES (Selected Papers), volume 509 of Communications in Computer and Information Science, page 251-264. Springer, (2014)
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%0 Conference Paper
%1 conf/icores/PferschySM14a
%A Pferschy, Ulrich
%A Schauer, Joachim
%A Maier, Gerhild
%B ICORES (Selected Papers)
%D 2014
%E Pinson, Eric
%E Valente, Fernando
%E Vitoriano, Begoña
%I Springer
%K dblp
%P 251-264
%T A Quadratic Knapsack Model for Optimizing the Media Mix of a Promotional Campaign.
%U http://dblp.uni-trier.de/db/conf/icores/icores2014s.html#PferschySM14a
%V 509
%@ 978-3-319-17508-9
@inproceedings{conf/icores/PferschySM14a,
added-at = {2019-05-29T00:00:00.000+0200},
author = {Pferschy, Ulrich and Schauer, Joachim and Maier, Gerhild},
biburl = {https://www.bibsonomy.org/bibtex/25fdd6696d01c94f62af351da3036ab42/dblp},
booktitle = {ICORES (Selected Papers)},
crossref = {conf/icores/2014s},
editor = {Pinson, Eric and Valente, Fernando and Vitoriano, Begoña},
ee = {https://doi.org/10.1007/978-3-319-17509-6_17},
interhash = {6cc8844f3876edb7d5bde3ec0b614aa9},
intrahash = {5fdd6696d01c94f62af351da3036ab42},
isbn = {978-3-319-17508-9},
keywords = {dblp},
pages = {251-264},
publisher = {Springer},
series = {Communications in Computer and Information Science},
timestamp = {2019-06-04T13:01:12.000+0200},
title = {A Quadratic Knapsack Model for Optimizing the Media Mix of a Promotional Campaign.},
url = {http://dblp.uni-trier.de/db/conf/icores/icores2014s.html#PferschySM14a},
volume = 509,
year = 2014
}
