Аннотация
A fundamental assumption of theories of decision-making is that we
detect mismatches between intention and outcome, adjust our behavior
in the face of error, and adapt to changing circumstances. Is this
always the case? We investigated the relation between intention,
choice, and introspection. Participants made choices between presented
face pairs on the basis of attractiveness, while we covertly manipulated
the relationship between choice and outcome that they experienced.
Participants failed to notice conspicuous mismatches between their
intended choice and the outcome they were presented with, while nevertheless
offering introspectively derived reasons for why they chose the way
they did. We call this effect choice blindness.
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