%0 Conference Paper %1 conf/icis/GerardsSAIP11 %A Gerards, Marcus %A Siems, Florian %A Antons, David %A Ihl, Christoph %A Piller, Frank Thomas %B ICIS %D 2011 %E Galletta, Dennis F. %E Liang, Ting-Peng %I Association for Information Systems %K dblp %T Configurator-Based Product Choice in Online Retail - Transferring mass customization thinking to services in retail. %U http://dblp.uni-trier.de/db/conf/icis/icis2011.html#GerardsSAIP11 %@ 978-0-615-55907-0

@inproceedings{conf/icis/GerardsSAIP11, added-at = {2012-01-16T00:00:00.000+0100}, author = {Gerards, Marcus and Siems, Florian and Antons, David and Ihl, Christoph and Piller, Frank Thomas}, biburl = {https://www.bibsonomy.org/bibtex/225336e4e865914de3596753acbb59802/dblp}, booktitle = {ICIS}, crossref = {conf/icis/2011}, editor = {Galletta, Dennis F. and Liang, Ting-Peng}, ee = {http://aisel.aisnet.org/icis2011/proceedings/humanbehavior/12}, interhash = {750b111926cd64b07dd5c1f6ef265598}, intrahash = {25336e4e865914de3596753acbb59802}, isbn = {978-0-615-55907-0}, keywords = {dblp}, publisher = {Association for Information Systems}, timestamp = {2012-01-17T11:35:35.000+0100}, title = {Configurator-Based Product Choice in Online Retail - Transferring mass customization thinking to services in retail.}, url = {http://dblp.uni-trier.de/db/conf/icis/icis2011.html#GerardsSAIP11}, year = 2011 }