%0 Book %1 GVK499877012 %A Armstrong, Gary %A Kotler, Philip %C Upper Saddle River, NJ %D 2007 %I Pearson Prentice Hall %K Customer_Relationship_Management Marketing %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+499877012&sourceid=fbw_bibsonomy %7 8. ed. %@ 0131865919

@book{GVK499877012, added-at = {2009-08-21T12:19:46.000+0200}, address = {Upper Saddle River, NJ}, author = {Armstrong, {Gary} and Kotler, {Philip}}, biburl = {https://www.bibsonomy.org/bibtex/21bec03e1b6b03d21270eb6665802cb45/fbw_hannover}, edition = {8. ed.}, interhash = {1769b625addbdf0b3b2d0ec455947bdd}, intrahash = {1bec03e1b6b03d21270eb6665802cb45}, isbn = {0131865919}, keywords = {Customer_Relationship_Management Marketing}, pagetotal = {Getr. Zählung}, ppn_gvk = {499877012}, publisher = {Pearson Prentice Hall}, subtitle = {an introduction}, timestamp = {2009-08-21T12:20:24.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+499877012&sourceid=fbw_bibsonomy}, year = 2007 }