Book,
Open Business Models
Harvard Business School Press, Boston, Massachusetts, 1 edition, (2007)
Abstract
With the seismic shifts occurring in intellectual property (IP) in recent years, Chesbrough's open innovation model has won wide recognition in the high-tech world and beyond. Open Innovation is cited and mentioned widely in business literature and at technology and innovation conferences. Hands-on tools: This book provides a diagnostic tool for readers to assess their current business model and usher it through a six-stage continuum toward openness. Potent prescriptions for change: Chesbrough identifies the barriers to creating open business models (such as the "not invented here" syndrome and the "not sold here" virus) and explains how to surmount them. New players: The book introduces a new set of players - "innovation intermediaries" - and explains how these players can help companies gain access to profitable outside ideas and technologies. New legal structures: Chesbrough describes how new legal structures for innovation are presenting both problems and opportunities for organizations seeking to develop open business models. A wealth of real-world examples: The book contains numerous examples of real companies, from a wide array of industries, that have succeeded and failed at opening up their business models.
