%0 Conference Paper %1 conf/whiceb/LiuLZ22 %A Liu, Xinyan %A Liu, Xiaowen %A Zou, Jingqi %B WHICEB %D 2022 %I Association for Information Systems %K dblp %P 67 %T Compare with Vices or Virtues? The Effect of Comparison Object Type on Consumer Purchase Intention to Low-Calorie Products. %U http://dblp.uni-trier.de/db/conf/whiceb/whiceb2022.html#LiuLZ22

@inproceedings{conf/whiceb/LiuLZ22, added-at = {2023-06-15T00:00:00.000+0200}, author = {Liu, Xinyan and Liu, Xiaowen and Zou, Jingqi}, biburl = {https://www.bibsonomy.org/bibtex/2bc1e0a24be41e0f552acde2eaed7d091/dblp}, booktitle = {WHICEB}, crossref = {conf/whiceb/2022}, ee = {https://aisel.aisnet.org/whiceb2022/67}, interhash = {7bfd69efe8f093f1ce9f75e99f71f389}, intrahash = {bc1e0a24be41e0f552acde2eaed7d091}, keywords = {dblp}, pages = 67, publisher = {Association for Information Systems}, timestamp = {2024-04-09T11:15:53.000+0200}, title = {Compare with Vices or Virtues? The Effect of Comparison Object Type on Consumer Purchase Intention to Low-Calorie Products.}, url = {http://dblp.uni-trier.de/db/conf/whiceb/whiceb2022.html#LiuLZ22}, year = 2022 }